HISTORY IN THE MAKING WITH THE KARDASHIAN FAMILY
At 12 PM yesterday, June 28, the Kardashians arrived in
Vegas to announce their new retail store project. The family was driven straight to their villa inside The Mirage Hotel & Casino, where they were bombarded by swarms of media for their press conference. The press conference was a surprise announcement of their biggest business venture yet, a monumental project created by four powerful entities. The fusion consisted of business powerhouses BRAVADA International (Symbol: MFLI), The Mirage, TLK Fusion, and of course the amazing and talented fashionistas themselves, the Kardashians.
Kourtney Kardashian, Kim Kardashian, and Kris Jenner were present at the formal sit-down panel. As members of the panel were welcomed in the room, the applause and flashing lights were at an all time high. The press conference began at 1:10 PM, on the panel from left to right were Kourtney Kardashian, Kim Kardashian, Kris Jenner, Scott Sibella (President & COO of The Mirage), Danny Alex (CEO & Founder of Bravada), Ken Collis (Co-President of TLK Fusion, Tracy Keyser (Co-President of TLK Fusion), and Cici Bussey (Creative Director of Kardashian Khaos).
Scott Sibella opened up the conference by thanking the audience for coming. He welcomed the Kardashians to The Mirage family, along with the owner/operator Danny Alex, alongside Co-Presidents of TLK Fusion. Scott explained that TLK Fusion will be heading up the marketing side of their new retail project “Kardashian Khaos”, and Cici Bussey will be Creative Director and Buyer.
Danny Alex, Owner and Operator of Kardashian Khaos, explained that BRAVADA International is a public traded company and expressed his excitement in funding such a monumental and internationally appealing project. Danny Alex and The Kardashians share the same passion for advocating women empowerment and “Kardashian Khaos” is a perfect blend of their synergy. Danny explained the concept on the operations side and how it is a retail “Celebrity Lifestyle” boutique. The store features the Kardashian/Odom/Jenner Families, “kustom kouture” items, and products they personally own or endorse.
Next to speak was Ken Collis, who announced that “Kardashian Khaos” will open on August 21st, 2010 with a star-studded red carpet! It is to be held at, of course, The Mirage in Las Vegas with all the glitz and glam that defines the Kardashian style.
Tracy Keyser, then interjected with the concept behind the new partnership and the powerful fusing of these business minds. She went on to explain that venture will be filled with a multitude of surprises and events to come.
Kris Jenner explains that “Kardashian Khaos” is a dream come true for her family. The famous Momager expressed that The Mirage is the perfect home for her family’s store with its luxurious and international feel. Kris explained that Kardashian Khaos will be completely different than their existing Dash store.
Kim and Kourtney were next to speak on the panel as the crowd applauded. Kim stated on the panel, “If Kourtney is awkward then I’ll interrupt her”. Their sisterly banter kept the room feeling light hearted and fun, making it apparent why America loves the Kardashians. Kim expressed how Las Vegas was dear to her heart and her dad would be proud of their business venture with The Mirage. Her past work with Danny Alex makes Kim even more excited as they share the same passions. Kourtney explained how Dash is nothing like Kardashian Khaos as the boutique will supply makeup, perfume, DVD’s, skincare, Quick Trim, Kim’s very own Signature Watch Line, glamour tan, and the list goes on. Kourtney explained it will be a blend of everything their family including the boys love and use!
Kourtney then introduced Cici Bussey as the pronounced Creative Director of the store. Cici said that she was honored to take on this endeavor. She explained how perfect it was for the Kardashian girls to join with Bravada and that the girls will bring sexy, savvy style to The Mirage.
In short the “Kardashian Khaos” mission statement sums it up:
“Kardashian Khaos” is a “celebrity lifestyle” boutique that features the Kardashian, Jenner, and Odom families that showcases an exciting blend of products that reflects all that is Kardashian, Jenner, Odom and a lot more. Everything from products they endorse, their personal favorites to Kardashian fashion couture … you may even see a few items from their television show. People will come from all over the world to experience their image, persona and an assortment of some of their favorite things. “Kardashian Khaos” captures the diversity of each of their personalities and lets fans indulge and share in their Hollywood celebrity lifestyle! You can expect an incredible variety of products for purchase from each and there will always be a few surprises.
Bruce Jenner – Gold medal Olympian
Kris Jenner – Momager and Producer
Kourtney Kardashian – Mother, Business Woman
Kim Kardashian – Business Woman, Fashion Designer, Producer, and Purfumista
Khloe Kardashian-Odom – Business woman, Radio Talk Show Host
Lamar Odom – Lakers Champion, Business Entrepreneur
Robert Kardashian Jr.- Business Man
Kendall and Kylie Jenner – teenage sisters and models
Kardashian Khaos is history in the making and the business moguls that have been fused together for this union will produce many exciting surprises to be revealed for the fans all around the world.
Press Release and Images Courtesy of: | TPGPR [Office of Steve Nguyen and Kelly K]
TEL: 626.252.4416 | FAX: 310.362.0459 | kelly.k@tpgpr.com
www.tpgpr.com | twitter.com/TPGPR or twitter.com/thekellyk | Beverly Hills, CA 90210
